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newe pronounced "new".  

newe meaning  "the 'ancient' spelling of 'new".

newecycling definition: The newe generation of cycling apparel.

newe cycling exists to produce performance cycling jerseys made from 100% premium NZ merino, that not only challenge, but out-perform synthetic based cycling apparel in almost every way.

Our meticulous design process in conjunction with elite cyclists has helped us create an incredibly proficient garment. The newe ‘Origin’ jersey has outperformed one of the world’s most coveted ‘aero’ race jerseys during independent wind tunnel testing.

We take the finest, most technically advanced 100% New Zealand merino & construct it to provide discerning cyclists a total performance advantage. In the process, we've created a healthier & more sustainable product for the rider & the planet. 

Built for extremes, our garments excel in both hot and cold conditions, yet remain naturally soft and lightweight. Like most wools, newe merino contains natural crimps within each fibre -trapping antibacterial matter, in-turn reducing human body odour. Unlike synthetic textiles, merino fully releases this bacteria during the washing process. It is not uncommon for users to wear our jersey's for multiple days in a row & still smell like roses. 

Worn by elite cyclists in search of performance gains, or by passionate riders that desire premium performance & comfort on all rides, the result of our development is a beautiful garment for the newe generation of cyclists.

 'Dress To Ride Like It's The Best Day Of Your Life'.

The Team @newecycling.